Electrónica en Abril 2026: How an agency works: a masterclass with Futura Artists

The session explores how an artist’s public image is shaped from within: strategy, positioning, negotiation, regional development, and medium- to long-term career development. The masterclass covers both the artist’s perspective, what a project needs before seeking an agency, what signing a representation deal entails, and how to build a solid professional relationship, and that of the agent: what it means to set up and run an agency today, how to develop an international network, and what the structural challenges of booking are in the current context.

The session is aimed both at artists who wish to better understand how professional representation works and at those interested in setting up their own agency or working in the field of booking.